top of page


The consumption of television content and streaming services has become increasingly widespread in recent years, and it is crucial to recognize and address the specific needs and preferences of different demographic groups. One particular segment that deserves our focus is the underserved and unconvinced youth and GEN Z.

This write-up explores the challenges faced by this demographic in the television and streaming market and provides valuable insights on how to meet their distinctive demands effectively. The youth, encompassing individuals aged 18 to 34, constitute a significant portion of the population, wielding considerable purchasing power and influence. However, when it comes to television content and streaming services, they often feel neglected and disconnected from the available offerings. Several factors contribute to this disconnection, including a lack of relatable and captivating content, limited representation, and an overwhelming array of options.

To truly capture the attention of underserved youth, content creators, broadcasters and streaming platforms must prioritize diversity, authenticity, and relevance. By developing narratives that mirror their experiences, challenges, and aspirations, a strong emotional bond can be forged, fostering a sense of belonging. Exploring themes such as mental health, social justice, career exploration, and personal growth can significantly resonate with this demographic. Also, hire younger people with good taste!

In the era of data-driven insights, personalization has emerged as a game-changer. By harnessing the power of user data and advanced algorithms, streaming platforms can curate customized content recommendations tailored to the interests and preferences of underserved youth, still you need great writers in each country to deliver great content that connects with the youth! Otherwise, whatever comes out of the algorithm machine with this level of personalization, will leave the youth unimpressed.

You might think the Gen Z can overcome the overwhelming nature of the vast content libraries, yeah, maybe they would with content they like to inhale, binge-watch, and can really identify with.

Traditional television experiences often fail to captivate the attention of underserved youth. To counter this, interactive features, gamification, and social integration can be integrated into streaming platforms. Some tried with Instagram Series, allowing users to participate in quizzes, polls, and discussions fosters a sense of community and encourages active engagement. Moreover, integrating social media sharing functionalities enables users to connect with their peers and organically expand the reach of content.

Not forgetting Influencer marketing has proven highly effective in reaching and engaging with the youth demographic, and more and more are in the position to get offered an acting role, we are not sure if that's a good thing for the craft, but it's the where the content market is heading towards. Collaborating with popular influencers who align with the values and interests of underserved youth can significantly enhance brand visibility and credibility. Co-creating content or hosting live events in partnership with influencers allows for authentic connections and provides an opportunity to address any skepticism or concerns.

The underserved and unconvinced youth represent a significant market segment that requires attention and tailored content in the television and streaming landscape. By understanding their unique needs, embracing diversity, personalizing experiences, and breaking down accessibility barriers, content creators and streaming platforms can successfully reach and engage this demographic, creating a mutually beneficial relationship.


bottom of page