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10 Great Ways to Make Money on TikTok in 2024

Wondering how to hustle on TikTok and stack some cash? You're not alone—basically, if you're pre-2004, you're asking the same question.

Making money on TikTok is like cracking a cool secret code and you gotta put the work in and learn about the VERTICAL STORYTELLING — it's both rewarding and a bit mysterious.

If you're rocking over 100k followers, the TikTok Creator Fund could be your money maker, pulling in $200 to $1,000 per month. But if you've hit the mega milestone of a million followers, you could be raking in $1,000 to $5,000 monthly. And, brace yourself, some big shots are banking $100k to $250k for just one post with top-notch brands.

TikTok's game got an upgrade with the new Creativity Program Beta in 2023. Creators are feeling the cash flow with this one, with TikTok promising up to 10 times more earnings. The catch? It's all about those longer-than-a-minute videos that this program loves. So, how are peeps making that TikTok moolah? Buckle up, we're diving into 10 ways.

Some of these moves can be pulled off by any savvy business, while others demand you go full-on TikTok entrepreneur. Like, sure, any brand can use TikTok ads to amp up their online store visits, but if you're eyeing that sweet extra cash from TikTok's Creativity Program Beta or becoming the face of a brand, get ready to dive deep into the TikTok world.

It's a game of two choices: either you're pushing a business through TikTok—or you're the TikTok business. No more talk, let's break down the 2024 guide on how to cash in on TikTok.

How to Make Money on TikTok in 2024

A variety of these strategies can be employed by a business, while others necessitate turning TikTok into your primary business. For instance, any brand can leverage TikTok ads to boost traffic to their online store, but if you want to cash in through TikTok's Creator Fund or secure a role as a brand ambassador, you'll have to dedicate more focused time to TikTok.

1. Elevate Your Business with TikTok Shopping: In 2021, TikTok dropped a game-changer—TikTok Shopping. No more diverting your followers elsewhere; now, you can flaunt and sell your products right on the platform. The shopping tab on your profile showcases products from your Shopify catalogs. Plus, spice up your organic content by tagging products and effortlessly guiding viewers to your store. Don't hold back—mention your products, strike the right balance, and toss in a shoutout for your TikTok store every now and then.

2. Catapult Sales with TikTok Ads: Rev up your revenue engine by using TikTok ads. Drive traffic back to your website, ecommerce haven, or your TikTok Shopping tab. Whether it's in-feed image ads flaunting your products or immersive TopView ads for a full-screen takeover, both are potent ways to fatten up your TikTok wallet. Turn TikTok into a top-of-funnel champ, enticing users to sign up for email lists or SMS campaigns—keeping your account influential without coming off too salesy.

3. Cash In on Affiliate Programs: No products? No problem. Harness the power of affiliate marketing on TikTok. Redirect users to other goods and pocket a percentage of every sale. Here's the game plan:

  • Plant an affiliate link in your profile and guide organic views to click.

  • Channel traffic to your social accounts (Facebook, Twitter, or Pinterest) for more generous affiliate linking.

  • Drop coupon codes and URLs in your video descriptions, adding a dash of intrigue—users will copy/paste the link into their browser and voila!

4. Monetize your groove by Promoting Songs on TikTok. Almost every TikTok video grooves to a background beat, and artists are hip to the game. If your following and engagement are rocking, musicians will shell out to have you showcase their tunes in your videos.

Why? Because when your video goes viral, so does their song—translating into more downloads, packed concert venues, and merch flying off the shelves. If you're a musical maestro (or dreaming of becoming one), TikTok is your stage. Sing, dance, and drop your own beats on the platform—it's where the music magic happens.

5. Join TikTok’s Creativity Program Beta

The TikTok Creativity Program Beta (formerly known as the Creator Fund) is TikTok’s program that pays users for creating engaging content. Here's the lowdown: TikTok dishes out cash to users crafting content that keeps the audience hooked, pretty much like Super Creators on YouTube.

The more eyes on your videos, the fatter your TikTok paycheck. Why the generosity? TikTok's on a mission to keep users glued (and rake in that advertising moolah), and they're waving dollars at creators who help make that happen. To snag a spot in the Creativity Program Beta, you've gotta clock at least 100K video views in the last 30 days. It's a fresh concept for TikTok, so brace yourself for the program's evolution in the months and years ahead. According to TikTok, the "Creativity Program Beta can line your pockets with up to 20 times the cash compared to the old Creator Fund." Cha-ching!

6. Publish Sponsored Posts: Let your content cash in by featuring brands and their offerings—cue the sponsored content! No need for mega-influencer status; even as a microinfluencer with a tight-knit, engaged community, you're a hot commodity. Small brands are ready to dish out serious bucks to collaborate with microinfluencers, even if your following isn't skyscraper-high (yet). Take the reins and reach out to brands or let them come knocking on your virtual door. Got over 100,000 followers and 100,000 video likes in the last 28 days? Time to hit up the TikTok Creator Marketplace, your golden ticket to connecting with top-dollar brands hungry for influential creators.

7. Become a Brand Ambassador: Level up from sponsored one-offs to a long-term gig as a brand ambassador. It's not just about a single post; it's about building a lasting connection. Picture this: regular compensation, free goodies, and a commitment to creating a set number of videos every week or month. The better your content, the juicier your brand ambassador perks. Scout for brands that resonate with you. Find a match that expands your network, showers you with gear you actually dig, piles on the cash, and keeps things fun. Most brands flaunt their exclusive ambassador application pages on their websites, so dive into the world of your favorites to discover tempting programs

8. Work with Influencers & Fellow Creators: Size doesn't matter when it comes to raking in TikTok cash—why not tap into the creative minds who've already mastered the art of building devoted followings? Join forces with influencers to give your TikTok account a boost or have them showcase your products. A strategic shoutout from the right influencer has the potential to be a game-changer for your business. Recall the moment when Elon Musk sent Dogecoin soaring by 600% in just one week? That, my friend, is a prime example of unintentional influencer marketing.

9. Invest in TikTok Spark Ads: Introducing TikTok Spark Ads — a native ad format that lets advertisers harness the power of organic TikTok posts for promotional purposes. Whether it's your own content or someone else's (with their green light), these ads seamlessly blend into the TikTok experience. The interactions garnered during the campaign contribute to the original organic posts, giving a boost to brand image and engagement rates. With Spark Ads, users can actively engage by clicking on CTA buttons, ad captions, profile photos, nicknames, and more. This click-happy interaction can guide them to various landing pages or profiles, opening up avenues for potential monetization through increased visibility, followers, and engagement.

10. Raise Money Through Crowdfunding: Engaging in crowdfunding campaigns is a crowd-pleaser— whether it's contributing to a creative endeavor on Kickstarter or supporting a meaningful cause on GoFundMe. The global projection for crowdfunding's growth is staggering, set to hit $43.48 billion by 2028. What's even more impressive? The success rate. Crowdfunding campaigns boast an average success rate of 22.4%, a remarkable figure, especially when you consider that only 10% of startups find success. Our suggestion?

If possible, align your crowdfunding efforts with the content of your TikTok account. It's a bit off-kilter when a profile dedicated to horses tries to fundraise for a groundbreaking board game on Kickstarter. However, nearly any brand can rally support for a charitable cause. Take, for instance, a country music lip-syncing account seeking funds for an orphanage—few would fault the brand for such a heartfelt initiative.

Obviously, if you beaconing an expert and know all the Til Tok lingo and world, cal yourself a TikTok EXPERT and start consulting Brands, which makes this another way to make TikTok your business.


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